How long press release distribution takes

The three stages

First, an editor reads the release against the outlets’ rules and either approves it or asks for changes. Second, the wire or network sends the approved release to its partner sites, which publish it in their own layouts. Third, a report lists every live link. For a free release on Vokolla, editors usually respond within one business day.

Timings of our own releases

These are Vokolla’s own releases from October 2026, from submission to the first live page, in Sydney time (AEDT, UTC+11):

The report with every live link follows once distribution is complete.

What decides how fast it goes

Editor review comes first, so a release that already follows the outlet’s rules goes through fastest: a dateline with a city, a quote from a named person, links in the body, and the length and style the outlet asks for. Named outlets with their own editors, such as USA Today, published our releases within about one to two hours.

Our own check runs before submission for this reason: it looks for the missing dateline, the empty quote and the promotional wording that editors would otherwise ask you to fix.

How to plan around it

Submit at least a working day before the date you want the news public, so review and distribution finish in time. Check the dateline, quote, links and length before you submit, and reply to an editor’s question the same day. For a launch, publish the release as soon as the page it links to is live.

Publish with Vokolla

Vokolla shows one public price per release, from US$69, with no quote, sales call or subscription. You write the release or draft it with the Vokolla AI assistant, choose the package, pay online and get a report with every live link, and an editor reviews each release before it goes out. You can try it first with one free release every 30 days; every package is on the pricing page.