Press release distribution services compared: prices and how to buy

What each service publishes about its price, and how you buy it

Every cell below comes from the company’s own website, read on 5 November 2026. We use only prices that each company publishes on its own site. Each service has a page of its own in the list at the end.

The same job, priced on each site: one 400-word release with one image

Base prices cover different things, so read this table as a map, not a ranking: for a plain 400-word release with a single image sent to a US audience, it shows what each service’s own pages let you work out.

What sets the price at each service

The services price in five different ways, which is why one “price per release” cannot be read across.

• Distribution area and length. Business Wire prices by circuit (US local, regional, national, international) and length: 400 words in the starting price, more in 100-word increments, with photos and video priced per asset and translation per language.
• The plan you pick. PRWeb has four plans from US$120 to US$480 that differ in syndication, journalist email lists and turnaround time. Newswire.com has three national plans and a state plan, with unlimited words and images.
• How many releases you buy at once. EIN Presswire sells one release, a pack of five (plus one free for now) or a pack of fifteen, valid for 365 days, with a longer word limit in the bigger packs.
• A subscription. ACCESS Newswire sells a monthly plan that bundles one release with a media database, monitoring and pitching credits.
• A quote. PR Newswire and GlobeNewswire say costs depend on scope and ask you to contact them. Vokolla instead publishes one price per package.

Four checks before you pay anyone

Whichever service you use, ask these in writing or find them on the page:

• What is in the number: how many words, how many images, which circuit or network, and whether links and a logo are included.
• Is it per release or per month, and do unused credits expire? Vokolla credits never expire.
• Who sets the final price: a published list, or a quote confirmed after you apply.
• What you get afterwards: a report you can download, and a list of the live links you can open yourself.

Who each service says it is built for

• PR Newswire says public companies have used it for over 70 years to reach investors, analysts and media, and that it helps organizations of all sizes.
• Business Wire sets out plans for PR, investor relations and agency teams, including circuits for earnings releases and disclosures.
• GlobeNewswire describes itself as serving PR and IR teams, with more than 10,000 customers.
• ACCESS Newswire describes its subscriptions as built for mid-market PR teams that want platform tools without enterprise pricing.
• Newswire.com lists its Starter plan as ideal for local businesses and startups.
• Vokolla is built for brands, founders and growing businesses that want to announce a launch, partnership, milestone or event, see the price first and keep control of the text, package and timing.

What a press release does for your business

Whichever service you choose, a release does the same job for the business: it puts a launch, partnership or milestone on the record, dated and in your own words, on news sites that buyers, partners and reporters already read. The page is there when someone searches your company name, and its link leads back to your own site.

Of the pages from our paid English releases of 8 to 25 October 2026 that we could check, 98% were still online when we re-checked on 4 November 2026, up to 27 days after publication. Rankings and AI answers depend on many factors, so we report what we saw rather than promise it; the guide to how distribution works shows what to check in any report.

Why publish with Vokolla

Vokolla shows every package price before you sign up, lets you buy it yourself in a few minutes and gives you a free release to try first.

• Public, low prices: one price per release, from US$69 (Brand Starter) to US$659 (Global Impact); Global Reach, Podcast Reach and DoFollow Links are US$129 and Premium Media is US$379. No quote, no sales call and no subscription; see every package and price.
• Self-service and in your hands: you write or upload the release (up to 1,200 words and three images at the package price), choose the package and the publishing time, and follow each step in your account.
• A free release every 30 days: reviewed by our editors, published on up to five news sites, live links emailed, no card needed. Write your free release.
• Editors before, a report after: our editors review every release before it is published, usually within 24 hours of payment, and a full report lists every live link, downloadable as Excel or PDF.
• Payment by card or with credits that never expire, with invoices in your account; the partner media list names every news site in each package.

Not sure which package? Brand Starter (US$69, 300+ news sites including openPR) suits a first release or everyday news; Global Reach (US$129, 500+ news sites including 100+ TV and radio station sites) suits launches; Premium Media (US$379) adds AP News, USA Today, Barchart and StreetInsider; Global Impact (US$659) is built around 20+ high-traffic outlets such as Yahoo, Business Insider, National Post and The Globe and Mail.

Start with the free release or pick a package, and see all Vokolla prices side by side.